KURT GEIGER — KELSEY RANDALL COLLABORATION LAUNCH

Fashion Brand Launch | Event Design & Production | London

To celebrate the launch of Kurt Geiger's collaboration with Kelsey Randall, we designed and produced an evening event at the brand's flagship store on London's Oxford Street. The launch brought together 300 press and influencers for a night of cocktails, music and a few unexpected extras, transforming the store into a lively setting for the new collection.

THE EVENT

Guests arrived to a branded step-and-repeat photo moment outside the store, before heading inside for cocktails, pizza and an evening of music and dancing. DJ Mary Charteris, a photo booth and piercing station gave guests plenty to explore throughout the space, creating different opportunities to interact, socialise and celebrate the collaboration.

BEHIND THE SCENES

Producing an event in one of London's busiest shopping streets comes with its own set of challenges. With the store closed for just a few hours during the day, we worked around a tight turnaround, temporarily removing some existing furniture to make space for the event before reinstating everything afterwards. Building and installing set elements on Oxford Street also meant carefully managing deliveries and installation around the constant flow of pedestrians. From supplier coordination and set-build to technical production, event graphics and on-the-day management, we looked after the details that brought everything together.

THE RESULT

The launch was a great success, with fantastic feedback from both the Kurt Geiger team and Kelsey Randall.

Project Details
Client: Kurt Geiger
Event: Kelsey Randall x Kurt Geiger Launch
Location: Kurt Geiger Flagship Store, Oxford Street, London
Date: September 2026
Guests: 300
Services: Full Event Design & Production