COMFORT — BOTANICAL BURSTS
Brand Activation | Floral Set Design & Installations | London
Halcyon Halcyon was commissioned to design and create a series of colourful faux-floral installations for Comfort's Botanical Bursts: A Next Level Fresh Experience brand activation at Outernet, London.
Taking inspiration from three new fabric softener scents, we developed three bespoke floral set builds, transforming a bed, bus stop and telephone box into playful, immersive environments. Each installation featured its own distinctive colour palette and floral design, creating interactive spaces where guests could explore the brand and capture photographs.
We also created floral dressing for the scent bar, bringing the botanical concept into the wider event environment.
The installations featured at both the invite-only launch and public activation at Outernet before finding a permanent home at Unilever's offices, extending their life beyond the original event.
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